You did it! 2018 is behind you and you have started 2019 with new found energy, motivation and good intentions. But as the weeks go by and the darkness of winter remains, the motivation you had at the start of the year begins to falter. Motivating yourself gets a little harder. Your goal suddenly starts to feel less appealing and the 'doing' starts becoming more challenging. You find yourself trying to talk yourself out of doing it. In fact, Strava predicts 18th of January 20